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Branding

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seeking “self-taught” road map: how to learn brand strategy and identity without college
Posted inBranding

seeking “self-taught” road map: how to learn brand strategy and identity without college

How to Learn Brand Strategy and Visual Identity Without College: A Practical Roadmap In today’s design landscape, branding sits at the crossroads of strategy and visuals. This article offers a…
Posted by Unlimited November 1, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
Posted inBranding

Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )

Brand Positioning Books with Case Studies: Practical Reading Suggestions for a Client in Business Consulting I’m currently working with a client that already has an established brand but aims to…
Posted by Unlimited November 1, 2026
Posted inBranding

How Gucci is tapping into internet culture while maintaining their brand

Title: How Gucci Leverages Internet Culture While Preserving Its Brand DNA Overview: Gucci has undergone multiple renaissances since its inception, with the current era marking one of the brand’s most…
Posted by Unlimited November 1, 2026
I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?
Posted inBranding

I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?

Title: Almost Cost Our Company $20,000: Lessons from a Major Marketing Mishap A few years ago, while juggling part-time work during university, I assisted a company with tech tasks and…
Posted by Unlimited November 1, 2026
Posted inBranding

Hi, I wrote a guide to place branding in form of a case study of one of my projects. I went in-depth in terms of explaining the whole design process and the philosophy behind it. Each step is explained. Hope you’ll find it valuable and helpful!

Branding Case Study: A Deep Dive into the Design Process and Philosophy In this detailed guide, I walk through the branding choices I made for a real project, presenting a…
Posted by Unlimited November 1, 2026
What is the difference between brand design and brand strategy?
Posted inBranding

What is the difference between brand design and brand strategy?

Understanding the Difference Between Brand Design and Brand Strategy Many organizations wonder how brand design and brand strategy relate to one another, and whether a strategic approach should influence every…
Posted by Unlimited November 1, 2026
Posted inBranding

After 25 years working with brands, most marketing failures had nothing to do with ads or budgets.

Breaking the real cause of marketing misfires: clarity over channels After decades collaborating with brands, I’ve observed that most marketing failures aren’t rooted in targeting, platforms, or budget size. They…
Posted by Unlimited November 1, 2026
Posted inBranding

Looking for professional brand books like the iconic Pepsi redesign PDF

How to Build Professional Brand Books: Real-World Examples and Resources Looking to elevate how you present branding work to clients? If you’ve created brand elements like colors, typography, and logos…
Posted by Unlimited November 1, 2026
Posted inBranding

Top 5 Questions To Ask In Brand Discovery Sessions

Top 5 Questions to Ask During Brand Discovery Sessions Clarity often hinges on asking the right questions. When you pose thoughtful, targeted inquiries, clients open up about their goals, motivations,…
Posted by Unlimited November 1, 2026
Posted inBranding

STOP ASKING BUSINESS NAME!! Can’t bear you anymore!!!!! This topic is full!!!

How to Approach Branding: Moving Beyond the Perfect Business Name A common refrain in business communities is the obsession with finding the perfect name. While a name matters, it’s only…
Posted by Unlimited November 1, 2026

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